Online casino marketing Online casino marketing How Casinos Can Find and Target Their Favorite Customers: The Biggest Losers - Knowledge@Wharton


Drive Traffic to Your Online Casino with Web Advertising Online casino marketing

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Click Here to Manage Subscriptions. Get the online casino marketing case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions. Download a free page report to learn about our latest discoveries based on research with 2, consumers. Tell Us Your Story. Contact Customer Service at customer. The views and opinions expressed in the articles of this website are strictly those of online casino marketing author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.

Join thousands of weekly readers and receive practical marketing advice for FREE. No thanks, take me to MarketingSherpa. More info do you do when your marketplace is booming, booming, booming, but practically no US Web sites will accept your ads?

Marketing online gambling and poker sites is not illegal -- it's just discouraged by the US federal government. Despite this millions of Americans are flooding online to play. Online casino marketing execs at three of the biggest sites in the industry online casino marketing MarketingSherpa's reporters exclusive behind-the-scenes interviews about their guerilla marketing for this Special Report.

Marketplace demand was always there "Years ago, you could put a small ad in big newspaper and get a sizeable amount of leads"but US lawmakers have danced around the subject of online casino marketing. No one knew "whether it would be a long-lived, thriving industry or whether they'd put a noose around our neck.

A booming multi-billion dollar industry that can't buy much advertising, despite the fact that there's no Federal law against it. So, online gambling marketers have had to get creative. Here's our behind-the-scenes look into how three of the larger sites are coping. The US Justice Department has danced around the issue while exerting pressure on media outlets to not run ads.

Ayre says his legal experts tell him media outlets running ads for international gambling companies are protected under the Constitution, until such time as a US judge of competent authority rules otherwise.

So, US media refusals to accept ads from online gambling companies is not actually a legal issue, but one of policy right now. Media reluctance to accept advertising hasn't kept the industry, ranging from online poker playing to sports betting, from almost unbelievable growth. As of Februarythere were online casino marketing 1. Traffic peaks at its highest during September and October, with another, slightly lower peak, online casino marketing February.

It also offers wagers on elections, how many hurricanes there will be in a given year, and a "plethora of different options," says Mickey Richardson, CEO. While Fridays and Saturdays are the highest volume days for this web page service and sales, Saturday online casino marketing Sunday mornings see the highest whats the online games of traffic online.

As online increases, Richardson has been able to cut back on customer service reps, down from operators to online casino marketing 70 online casino marketing now.

BetCRIS' marketing strategy is two-pronged: Mainstream media mentions "We try to get into the mainstream media," Richardson says. With that in mind, he puts out an average of two press releases a week, sending them on the wires he wouldn't share the name of the newswire he usesin the hopes of getting continue reading up.

For example, when the National Enquirer ran a story about the possibility of George Bush falling off the wagon, "We decided to put up a wager," Richardson explains. Will he admit to drinking? Will he convert to Judaism? Will he convert to Muslim? Then, we put out a press release. It depends on whether it's a slow news day in sports, a slow news day in entertainment," he says. Print ads "I actually prefer print," Richardson says.

They say, 'No, we feel that accepting your ad could put us in harm's way. We do our best to leverage our position," he says.

Online gambling site profile: The average visitor spent: Football season is their largest money maker and most demanding time. Create a dot-net Because most big media companies -- newspapers, radio, TV, online media -- won't work with gambling sites, the gambling industry has come up with another solution, according to Will Griffiths, Director of Marketing. That strategy is to create free gambling sites, under a dot-net rather than dot-com URL. The concept is that the average consumer won't type dot-net.

Rather, they type dot-com, online casino marketing on the pay gambling site rather than the free site. With that in mind, Griffiths is spending millions of dollars on radio, newspaper, and internet ads for BoSpoker. Interestingly, even on the dot-net site, he free slot games vegas advertise for the dot-com, because other sites -- ESPN for example -- won't take the dot-net advertising if the dot-net links to the dot-com.

Griffiths also runs ads that make no mention of the actual website. Again, the average consumer would assume the site's address to be BetOnSports. Affiliate marketing When Griffiths came on board with BetOnSports, the company online casino marketing really have an affiliate program.

Affiliates are important for gambling sites because they focus on search engine optimization, helping to drive significant traffic to the gambling sites. They are able to do that because they either don't live in the US or they say they don't live in the US Now, Griffiths says, "We online casino marketing a team of seven to 10 people working on new affiliates sites. Here's how Griffiths maintains affiliate relationships: And, what they want, he gives them.

Relationship management is the most important part. We were the first gambling company to get into NASCAR, and through our infield marketing we generated thousands of potential leads from people interested in learning more about Online casino marketing. They have 12 girls there, partying and handing out handwarmers, napkins, and other marketing materials printed with a unique telephone number, in order to track the campaigns.

It's about how we manage the margin," Griffiths explains. Obviously, if you attract a customer to play blackjack, you don't want him to remain only in blackjack, you want him to branch out into other, higher margin games. He would say that he runs email campaigns online casino marketing cross-promote. But the company also has a call center with 2, workers, who take and make calls to customers to upsell.

For example, Griffiths shared a story from a company he worked at previously: After repeated emails and phone calls, which were not returned, Griffiths online casino marketing worried that the customer had begun patronizing another gambling site -- talked with the customer service reps who had spoken to the man in the past. It has three online product click Sportsbook launched inCasinoand Poker Room While an international company, the site uses a single URL -- Bodog.

Users can also call to place orders online, but there are "very few" people who actually phone in, according to Ayre. First, an unorthodox naming strategy and transparency Ayre attributes much of the success of the company to the fact that he chose http://hotelsbelgrade.info/play-online-slots-for-cash.php name with a personality.

Further the industry Bodog. Bodog also holds poker tournaments tied online casino marketing charity events to increase the profile of gambling.

For example, an event titled "Bodog Salutes Our Troops: A Tribute to American Heroes" took place in July. Proceeds were donated to the Fisher House Foundation, an organization that assists troops and their check this out in times of need. The tournament -- a massive, no-limit Texas Hold 'Em -- included 15 other celebrities along with US troops and players from Bodog.

Useful links related to this article PokerPulse http: Join our thousands of weekly case study readers. Enter your email below to receive MarketingSherpa news, updates, and promotions: Newsletters Get the latest case online casino marketing and data on email, lead gen, and social media along with MarketingSherpa updates and promotions. Latest Research Download a free page report to learn about our latest discoveries based on research with 2, consumers. Latest Blog Post Marketing What is a unique visitor?

Latest More info Customer-First Marketing: We want to showcase your efforts to online casino marketing fellow brand-side marketers.

MarketingSherpa LLC Pablo Oaks Court, Jacksonville, FL The views and opinions expressed in the articles of this website online casino marketing strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.


Just like its rivals for consumers' disposable income, America's $billion-a-year gaming and casino industry is significantly driven by database marketing. But.

Promoting online casinos can be very lucrative and is is probably the most profitable type of online gaming affiliate marketing. If you can gain search engine rankings for competitive keywords you can be very successful.

Online casino affiliate marketing is more dependent on consistently gaining new real money players than any other type of affiliate marketing, but if you can successfully gain new online casino marketing players on a regular basis the sky really is the limit.

While you may think online casino and online poker marketing are very similar, in actuality they are not. Online casino marketing requires the ability to reach new potential players and converting those players more so than promoting online poker. Casino players do not seem to have the click at this page amount of loyalty to particular brands like most online poker players. Many online poker players will play http://hotelsbelgrade.info/online-casino-search.php the same online poker site for months and even years, while online casino players bounce around from casino to casino in order to receive bigger bonuses.

In order to be a successful casino affiliate you must be able to gain access to the large pool of new and existing casino players looking to sign up at an online casino. If you are able to convert those players you will be very successful. While this number may fluctuate from week to week and month to month, in general that is online casino marketing lifetime online casino marketing of each new player. Because casino players are not very loyal to any particular casino it is important to continuously attract and convert new players.

The average life of a casino player online casino marketing roughly 45 days, meaning on average, after 45 days you will no longer earn online casino marketing income from each new player you convert. This is an average and some players will play for months and even years online casino marketing most will only play for about 3 to 6 weeks.

Because the life span free slots x twelve a casino player go here only 45 days, you can see why it is important to always be signing up new players.

If you find yourself ranking well for a competitive, converting keyword, hold on to that keyword for as long as you can. While of course we cannot give out all of our secrets, one important hint is online casino marketing choose your keyword or keywords carefully. The keyword you choose will determine whether you reach any new casino players and how many. If you are just starting out you should consider choosing a longer tailed keyword phrase which you will be more likely to rank quickly for on the search engines.

It will take a lot of hard work and time to have your website gain online casino marketing in the search engines for that keyword.

By having a page or website optimized for the longer tailed keyword the chances of gaining position quickly and converting some players is much more likely. After you have successfully chosen and optimized a keyword or keyword phrase you can move onto more competitive keywords.

Build a site where you can optimize several pages for a specific keyword or phrase and continue adding to that website with more competitive keywords and phrases. If you choose a highly competitive keyword from the start you may find yourself frustrated and online casino marketing earning any money.

You can make a lot of money by successfully marketing online online casino marketing but the revenue stream is not as consistent as online poker marketing. Casino marketing requires you have the ability online casino marketing attract new players and converting those players on a regular and consistent basis. The reward is high for casino marketing but so is the risk. You can find yourself earning tens of thousands of dollars per month but if you lose your rankings for converting keywords you will find your revenue drop quickly and online casino marketing. Whether you are promoting online casinos or online poker rooms, the programs you align yourself with is also very important.

You want programs that support your work and have great reputations for player support and offering a great product. These programs have great track records and pay affiliates promptly. Casino verses Poker Affiliate Marketing While you may think online casino and online poker marketing are very similar, in actuality they are not.

Our Strategy While of course we cannot give out all of our secrets, one important hint is to choose your keyword or keywords carefully. Conclusion You can make a lot of money by successfully marketing online casinos but the revenue stream is not as consistent as online poker marketing.


Online Marketing Research: Online Gambling Gamers and Millennials

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